Format & Design
It is a B5 size booklet, stapled, with both black and white and full colour pages printed on a gloss Paper
It has ‘longevity’ and because of it’s size, content, look and feel it will be kept by the majority of households until the next issue arrives, thereby giving advertisers ‘immediacy of access’ when advertisers services are required. It also features a local diary of events to encourage householders to hold onto their directory. Technical Specifications for ad’s are set out on a separate sheet.